The Shop

Study 30 Brand Bets Before You Make Yours

Name: Creator Receipts: Complete Edition
Price: 19.00 USD
Availability: InStock

Two PDFs of real rebrands and creator-era launches, wins and flops, with the numbers that followed and every figure sourced. Two pages per brand: the bet, the receipts and the play, then how it happened.

Checkout Opens Soon. Get notified and we'll email you the day it does.

PDF · 67 Pages

Rebrand Receipts Complete Edition

Check your rebrand against 30 that already happened: wins and flops, from Cracker Barrel and Jaguar to New Coke and Netflix.

Two pages per rebrand: the bet, the receipts and the play, then the story of how it happened
A scorecard of all 30: 12 wins, 10 reversed, 4 mixed, 3 flops and 1 too early to call
A one-page printable: 10 Questions to Ask Before You Rebrand, each tied to a rebrand in the book
Every number footnoted to its source
Includes the 10 rebrands from the free guide, plus 20 more

$19 New Subscribers: $9

Get Rebrand Receipts for $19

New subscribers pay $9 in their first 14 days. Already subscribed? The $9 link is in your welcome emails. New here? Get the free guide and your $9 link appears as soon as you confirm your email.

See a Sample Page · 14-day refund, no reason needed. Refund policy

PDF · 70 Pages

Creator Receipts Complete Edition

See how 30 brands grew on creators, audiences and social video, and what a small brand can borrow. Rhode, Skims, Poppi, Liquid Death and more.

Two pages per brand: the tactic, the numbers and a play a small brand can run, then the story of how it happened
A scorecard of all 30: 21 wins, 7 mixed and 2 flops
10 questions to ask before you launch, each tied to a brand in the book
Three pages of notes on what each source does and doesn't prove
Includes the 10 brands from the free guide, plus 20 more

$19 New Subscribers: $9

Get Creator Receipts for $19

New subscribers pay $9 in their first 14 days. Already subscribed? The $9 link is in your welcome emails. New here? Get the free Creator guide and your $9 link appears as soon as you confirm your email.

See a Sample Page · 14-day refund, no reason needed. Refund policy

Bundle

2 PDFs · 137 Pages

Both Editions

Rebrand Receipts and Creator Receipts together: 60 brands, two pages each.

Rebrand Receipts: Complete Edition (67 pages)
Creator Receipts: Complete Edition (70 pages)
Both scorecards and both question lists

$29 $38 Separately. You Save $9

Get Both Editions for $29

See a Sample Page · 14-day refund, no reason needed. Refund policy

New

PDF · 37 Pages · 8 Steps

Brand in a Weekend

Build your logo, rules and templates by Sunday night with ChatGPT and Claude. ChatGPT makes the mood boards and images, Claude writes and keeps your rules, and you make every call.

8 steps in about seven hours, split into three sittings
Five plain documents by the end: a brand story, a brand guide, a brand sheet, templates, and a checklist with a monthly check-in
Every prompt, ready to copy, plus real screenshots from Claude and ChatGPT
A worked example from start to finish (Halverly Coffee, a made-up roaster), with our own files as receipts
Fill-in brand story and checklist pages you can print

$24 New Subscribers: $15

Get the Book for $24

New subscribers pay $15 in their first 14 days. Get the free cheat sheet and your $15 link appears as soon as you confirm your email. Not affiliated with OpenAI or Anthropic.

See a Sample Spread · 14-day refund, no reason needed. Refund policy

Want us to build it for you? See Funnel in a Week, our done-for-you funnel build, or start with a $149 Funnel Teardown.

New Here?

Start With the Free Guide

Get Rebrand Receipts free: 10 famous rebrands, one page each. Confirm your email and the next page has your $9 link to the Complete Edition, good for your first 14 days. You'll also get one brand breakdown a week.

Free · Weekly · Unsubscribe anytime. We only use your email for the newsletter. Want the creator-brand guide instead? Get Creator Receipts.

Questions

Before You Buy

What Do I Get?

A PDF you can read on your phone, tablet or laptop, or print. The bundle is both Receipts PDFs.

How Is This Different From the Free Guides?

The free guides have 10 brands, one page each. Each Complete Edition has 30 brands, two pages each, with the second page telling the story of how the bet played out. They also add the full scorecard and the question checklist.

Where Do the Numbers Come From?

Each figure has a small footnote number that points to its source at the bottom of the same page, so you can check it yourself. See a sample page.

What If It's Not for Me?

Email contact@thebrandbet.com, or reply to your purchase email, within 14 days of buying and we'll refund you in full. You don't have to give a reason. The full refund policy has the details.

How Do I Get the $15 Price for Brand in a Weekend?

New subscribers can get Brand in a Weekend for $15 during their first 14 days. After that, it's $24. Get the free cheat sheet and confirm your email; the page you land on has your $15 link, and your welcome emails have it too.

How Do I Get the $9 Price?

New subscribers can get either edition for $9 during their first 14 days. After that, each one is $19. To get the price, sign up for a free guide and confirm your email. The page you land on has your $9 link, and your welcome emails have it too.

Checkout Opens Soon

Get Notified When It Opens

Join the newsletter and we'll email you when the Complete Editions go on sale. You also get the free Rebrand Receipts guide and one brand breakdown a week. Already subscribed? You're on the list.

Free · Weekly · Unsubscribe anytime. We only use your email for the newsletter.