The Brand Bet
For Agencies · White Label

We Build It, You Deliver It

Brand kits, websites and lead funnels, built under your agency’s name. You keep the client and set your own price. We do the work and stay out of sight.

It’s for digital marketing agencies, studios and freelancers who have more client work than hands, or who get asked for brand and funnel work they don’t do in house.

Applications only. We reply in writing within 2 business days. Running your own brand instead? See our done-for-you packages.

Your Receipt · What You Get as a Partner
  • 01Your name on everything. Files, guides and handoff docs carry your agency’s brand or none at all.
  • 02Room to mark up. Partner rates sit below our regular prices, and you charge your client whatever you like.
  • 03Scope and dates you can quote. Every package has a fixed list of deliverables and a delivery window.
  • 04No calls needed. Briefs, drafts and revisions all run in writing, on your schedule.
  • 05Invisible to your client. We never contact them unless you ask us to.

You own the client relationship from first email to final invoice.

Yours
01 · How It Works

White Label, Start to Finish

You send us a brief for one client. We build the package, you review it, and you hand it to your client as your agency’s work. Revisions come back through you.

When a package needs access to your client’s accounts (Kit, Meta or a website builder), the invite can go to an address on your own domain that we use for your projects. Your client only ever sees your agency’s name.

We don’t list partners, show partner work in our own marketing or mention your clients anywhere. We’re happy to sign your NDA.

We take a limited number of partner projects each month so every piece gets reviewed before it reaches you. Tell us your likely volume when you apply and we’ll confirm what we can hold for you.

Four Packages

The same four packages we sell directly, delivered unbranded. You get our partner rates when we reply to your application.

Written Review · 5 Business Days

Funnel Teardown

A written review of your client’s landing page, signup flow and up to 5 ads, with the fixes in order.

  • Delivered as an unbranded document you can put on your letterhead
  • Marked-up screenshots showing each change
  • Delivered in 5 business days after payment and access
Apply to Partner
Brand Look · 10 Business Days

Brand Starter Kit

A clean, consistent look your client can use everywhere, plus the rules to keep it that way.

  • Logo cleanup, or a simple wordmark if the client has no logo
  • A one-page brand guide: colors, fonts, logo use and voice
  • A business card design with print-ready files
  • 4 social media templates
  • A Claude Project set up with the client’s brand rules
  • Two rounds of written revisions
Apply to Partner
Website · 15 Business Days

Launch Website

A website your client owns and can edit, written and built to turn visitors into leads.

  • Up to 5 pages on Framer, Webflow or Squarespace, in the client’s account
  • Page copy written from your brief
  • A signup or contact form connected to their email tool
  • Basic SEO and analytics set up
  • A matching business card design
  • Two rounds of written revisions
Apply to Partner
Lead Funnel · 10 Business Days

Funnel in a Week

The whole funnel, set up in your client’s own Kit and Meta accounts.

  • A free guide: one 5 to 12 page PDF lead magnet
  • One landing page with one form
  • Kit setup: form, tag, source tracking and a 5-email welcome sequence
  • Meta lead ads: one campaign, 3 to 4 static ads, pixel Lead event checked and a spend cap
  • An unbranded handoff guide on what to check each week
  • Two rounds of written revisions
Apply to Partner

Partner rates are per client project. Ad spend, printing, domains and software stay with your client.

02 · Scope

What’s In, What’s Not

Included

  • Everything listed in the package, built in your client’s own accounts
  • All the copy, written from your brief
  • A check of any claim you send us. If we can’t source it, we flag it before it goes in
  • Email support for you during the build

Not Included

  • Talking to your client, unless you ask us to
  • Ongoing ad management after handoff
  • Printing, ad spend, domains, hosting and software subscriptions
  • Funnels on email tools other than Kit, or ad platforms other than Meta
  • Paid ebooks, video ads, photo shoots or full rebrands of large companies

Not a fit for client work in: housing, credit, employment, politics or social issues (Meta’s special ad categories), health claims, finance or crypto trading, gambling, MLM, or “make money” offers.

From Brief to Handoff

  1. 01

    Apply Once

    Tell us about your agency and the work your clients ask for. It takes about three minutes.

  2. 02

    We Reply in 2 Business Days

    If it’s a fit, you get our partner rates, terms and a short brief template to use for each client project.

  3. 03

    Send a Brief

    One brief per client project. We confirm the scope and a start date in writing.

  4. 04

    Invoice to You

    Packages: 50% to start, 50% at handoff, by Stripe invoice to your agency. The Teardown is paid in full upfront.

  5. 05

    Build and Handoff

    Teardown: 5 business days. Starter Kit and Funnel in a Week: 10 business days. Website: 15 business days. You get unbranded files to deliver as your own.

03 · Questions

Before You Apply

Will You Ever Contact My Client?

No, unless you ask us to. Briefs, drafts and revisions go through you. If a package needs account access, the invite can go to an address on your domain that we use for your projects.

Can I Charge My Client Whatever I Want?

Yes. Your price to your client is your business. We invoice your agency at the partner rate, and we never share our rates with your client.

Who Owns the Work?

Your agency, once the final invoice is paid, and you can pass full ownership to your client. You need to own, or have the rights to, any logos, photos and claims you send us.

Do I Have to Get on a Call?

No. Everything runs in writing by email. If you’d like to talk through a project once, you can add one 20-minute video call for $75. We keep only a few call slots each month.

Who Does the Work?

The Brand Bet’s small team, using the same AI-assisted process we use to run The Brand Bet: our books, emails, site and ads. A person reviews every piece before it reaches you.

What If a Project Is Cancelled?

Cancel before we start building and we refund the deposit in full. Once you’ve seen the first draft, we keep the deposit, don’t charge the second half, and you keep everything made so far. Teardowns are refundable until we start the review, or in full if we miss the 5-business-day delivery.

Can Results Be Guaranteed?

No, and we’d ask you not to promise your client numbers on our behalf. Results depend on the offer, the audience, the budget and the market. We build the setup and hand over clear rules for when to keep, change or stop an ad.

Partner Application

Apply to Partner

Tell us about your agency. We read every application and reply within 2 business days. Applying doesn’t commit you to anything.

We use your answers only to review your application and reply to you. Applying doesn’t add you to the newsletter. Privacy