Preview video coming soon
Why Your AI Keeps Going Off-Brand
Lesson 0.2, about 2.5 minutes. Spot the four ways AI drifts off your brand, and the one rule that stops it.
The Brand Bet Pro · Founding Members
Become a Founding Member
Pro is a video library for building and running your brand with AI, step by step. The first course is Brand in a Weekend: 19 short screen-recorded lessons that take you from “we have a logo, sort of” to a logo, one page of brand rules and a set of templates by Sunday night.
Founding price open until Sunday, Nov 15, at 11:59 p.m. PacificThe founding pre-sale closed on Nov 15
$96 today for your first year. Renews at $96 a year on the date you joined until you cancel. Cancel anytime. Full refund within 14 days, no reason needed. Secure checkout by Kit, with payments by Stripe.
Not Ready to Pay? Join Free
Free. We’ll let you know before Pro opens to the public at the regular price, with an offer just for the waitlist. You’ll also get the weekly Brand Bet newsletter. Unsubscribe anytime.
The founding price has ended. Join the waitlist to hear when Pro opens at the regular price.
Founding Price
$96 / year
$120 regular price after Nov 15
Locked for as long as you stay a member. Ends Sunday, Nov 15, at 11:59 p.m. Pacific.
After the pre-sale, Pro will cost $120 a year or $15 a month.
On our email list? Your email has a thank-you code that brings it to $60 a year, locked the same way.
What You Get, and When
Brand in a Weekend is finished. Everything below is yours the day you join, except the next course, which is marked as planned.
- The Day You Join
Your Price, Locked
Your $96 founding price is set on your membership. Your receipt comes by email right away.
- The Day You Join
Both Complete Editions
Rebrand Receipts and Creator Receipts, 30 brands each, as PDFs you can download right away.
- The Day You Join
All 19 Lessons
The whole Brand in a Weekend course (5 modules, about an hour), with the prompts and worksheets. Your sign-in link arrives by email a few minutes after checkout.
- The Day You Join
The Templates Vault
A rebrand decision checklist, a campaign postmortem, every course prompt in one place and a brand audit kit, as PDF and Word files.
- Planned, No Dates Yet
The Next Course and More
Pro includes our next course, Paid Ads in a Weekend: running your ads from the brand system you built in the first course. It will also sell on its own for $59. The Weekly Play (a short lesson from each Brand Bet story) comes later too. Your founding price covers both when they arrive.
Read Before You Join
The Founding Terms in Plain Words
- You pay $96 today for your first year of The Brand Bet Pro, annual plan.
- It renews at $96 every year on the date you joined, for as long as you stay a member. We email you before each renewal. If you cancel and come back later, you pay the regular price at that time.
- You can cancel anytime. Email contact@thebrandbet.com and we’ll cancel it for you, or use the Unsubscribe link in any Brand Bet email (that also stops our emails). You keep access until the end of the year you paid for.
- Full refund within 14 days of any yearly charge, no reason needed. Email contact@thebrandbet.com or reply to your receipt.
- The course is ready now. All 19 lessons of Brand in a Weekend are in your account the day you join.
- The founding price ends Sunday, Nov 15, at 11:59 p.m. Pacific. After that, Pro costs $120 a year or $15 a month, and the $96 price isn’t offered again.
Full policies: Refunds · Terms · Privacy. Prices in US dollars. Sales tax may be added at checkout where it applies.
The First Course: Brand in a Weekend
19 lessons · About an hourEach lesson is a screen recording of the task being done in AI tools like Claude and ChatGPT, with our AI narrator saying what’s happening as it happens. You do every step yourself, and each lesson comes with its prompts and a one-page worksheet. The rest of the weekend is you doing the work.
Module 0: Friday Night Setup
3 lessons · About 7 minutes- What You’ll Have by Sunday Night
- Why Your AI Keeps Going Off-Brand Free Preview
- Your Tools and Brand Folder
Module 1: Saturday Morning, Your Story and Your Look
5 lessons · About 23 minutes- Let Claude Interview You Free Preview
- Tighten Your Brand Story
- Three Mood Boards, Pick One
- Logo Ideas, Then Lock It
- Images You Can Actually Use
Module 2: Saturday Afternoon, Your Rules
5 lessons · About 21 minutes- Give Every Color a Job
- One Page of Rules
- Set Up Your Claude Project
- Test It: With and Without the Guide
- Your Brand on One Page
Module 3: Sunday Morning, Your Templates
3 lessons · About 15 minutes- Carousel and Story Templates
- Email Header, Ad, and Using Them Every Week
- AI Makes the Background, You Make the Rest
Module 4: Sunday Afternoon, Keep It On-Brand
3 lessons · About 14 minutes- The 10-Point Check
- Get a Second Opinion
- The Monthly Check-In
Lesson times are estimates from the drafted scripts. Halverly Coffee, the example brand in the lessons, is made up. Not affiliated with OpenAI or Anthropic; ChatGPT and Claude are trademarks of their owners, named here only to describe the tools.
Watch Two Lessons Free
Judge the format before you pay. Both lessons are full, unedited course lessons.
Preview video coming soon
Let Claude Interview You
Lesson 1.1, about 3.5 minutes. Paste one prompt, answer ten questions, and get a first-draft brand story.
Annual vs. Monthly
| Plan | Price | What’s Included | Available |
|---|---|---|---|
| Founding Annual | $96 a year, locked while you stay a member | Stream every lesson. Download the worksheets and PDFs. Both Complete Edition ebooks. | Until Sunday, Nov 15, at 11:59 p.m. Pacific |
| Annual | $120 a year | Same as Founding Annual. | After the pre-sale |
| Monthly | $15 a month | Stream every lesson. No downloads or ebooks. | After the pre-sale |
Founding Member FAQ
Can I Cancel Anytime?
Yes. Email contact@thebrandbet.com and we’ll cancel it for you, no questions, or use the Unsubscribe link in any Brand Bet email (that also stops our emails). You keep access until the end of the year you paid for. Your founding price stays only while your membership is active, so if you rejoin later you pay the regular price.
When Can I Start?
Right away. All 19 lessons of Brand in a Weekend are in your account the day you join, with the worksheets and the Templates Vault.
Can I Get a Refund for Any Other Reason?
Yes. Ask within 14 days of any yearly charge and you get the full amount back. You don’t have to give a reason.
I’m on Your Email List. Is There a Code?
Yes. As a thank-you for being early, subscribers get code EARLY60 by email. It brings the founding price to $60 a year, half the regular $120, locked the same way for as long as you stay a member. It works until Sunday, Nov 15, at 11:59 p.m. Pacific.
What Does Monthly Include, and What Does Annual Include?
Monthly ($15 a month) lets you stream every lesson. Annual ($120 a year, or $96 as a founding member) adds downloads: the worksheets, the PDFs and both Complete Edition ebooks. During the pre-sale only the founding annual plan is open. Monthly opens after it.
How Will I Log In?
A few minutes after checkout we email you a link to the course site, learn.thebrandbet.com. Sign in with the same email you used at checkout. There’s no password; we email you a sign-in link each time. If you paid with a different email than the one you want to use, reply to your receipt and we’ll switch it.
Who Narrates the Lessons?
The Brand Bet’s AI narrator, made with ElevenLabs, talking over real screen recordings. Watch the two free lessons above to hear it before you join.
Do I Need Paid Plans for Claude or ChatGPT?
You can start on the free plans of both. The image-heavy steps are where a free plan may run out. ChatGPT Plus and Claude Pro are each about $20 a month (prices checked Oct 25, 2026).
When Does the Founding Price End?
Sunday, Nov 15, at 11:59 p.m. Pacific. After that the checkout link stops offering it.
Founding Price · Ends Nov 15
$96 a Year, Locked
Brand in a Weekend plus everything we add to Pro, for $96 a year while you stay a member. After Nov 15, Pro will cost $120 a year or $15 a month.
Renews at $96 a year until you cancel. Cancel anytime. Full refund within 14 days. All terms · Privacy
Have the EARLY60 code from our email? Enter it at checkout. Not ready to pay? Join the free waitlist.
The founding pre-sale has closed.