The Brand Bet
Free Cheat Sheet for Founders and Small Teams

Brand in a Weekend

Five pages from our book on building a brand system with ChatGPT and Claude. The first three prompts in full, the weekend plan, which tool does what, and what it costs to start (you can start on free plans).

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Brand in a Weekend free cheat sheet cover: the first three prompts, the weekend plan, which tool does what and what it costs Free

What’s Inside

5 pages · straight from the book

ChatGPT makes the mood boards and images. Claude writes your rules and keeps them in a Project. You pick and approve. The cheat sheet gives you the first three prompts in full and the whole plan on a few pages you can keep open while you work.

  • Cheat sheet page 2: which tool does what, a table of what you, ChatGPT and Claude each do, and the one rule
    Page 02 Which Tool Does What
  • Cheat sheet page 3: the first three prompts in full, with prompts 4 to 8 named as in the full book
    Page 03 The First Three Prompts in Full
  • Cheat sheet page 4: the weekend plan, Saturday morning, Saturday afternoon and Sunday
    Page 04 The Weekend Plan

Also inside: what it costs (Claude and ChatGPT both have free plans; prices checked Oct 25, 2026), what prompts 4 to 8 do, and a page on the full book.

From the Book, Page 20

Same Request. With and Without a Guide.

We sent Claude the same request twice: once in an incognito chat with no files, once inside a Project that holds the brand guide. Without the guide it picked a deep green background, an italic serif, a coffee emoji and seven hashtags. Inside the Project it used the brand’s colors and fonts, left a marked spot for the real logo file, and flagged its own blank farm name instead of making one up.

Halverly Coffee is a made-up sample brand. Real chats in claude.ai, Oct 20, 2026; layouts built from Claude’s written specs.

Book page 20: the same Halverly Coffee post made without the brand guide (deep green, generic) and inside the Claude Project (on-brand), with Claude's check

Who It’s For

01

Founders

You have a logo, sort of, and every post looks a little different from the last one.

02

Freelancers

You make everything yourself and want ChatGPT and Claude to stop guessing at your colors and fonts.

03

Small Teams

More than one person posts. You want one written set of rules that every person and every AI chat follows.

The cheat sheet is the short version of Brand in a Weekend, a 37-page book from The Brand Bet. The book has prompts 4 to 8 in full. It’s $24, and new subscribers get it for $15 during their first 14 days. You don’t need it to use the cheat sheet. Not affiliated with OpenAI or Anthropic. ChatGPT and Claude are trademarks of their owners, named here only to describe the tools.

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What happens next: we send you one email. Click Confirm in it and the cheat sheet opens right away (check Promotions if you don't see it). After that, The Brand Bet newsletter lands every Sunday with one real brand decision, the numbers that followed, and a move you can borrow.

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